Today’s news:

Hinsch’s to Remain Open in Bay Ridge, With New Menu and Alcohol Options

Ridge luncheonette survives second death

The Brooklyn Paper

It’s Hinsch’s 3.0!

The 65-year-old Fifth Avenue luncheonette — formerly slated to close for the second time in two years on March 1 — will remain open for the foreseeable future, with a new nighttime personality that will give customers a different menu, shaded windows, jazz music while they eat, and the option to bring in their own alcohol.

Hinsch’s co-owner Roger Desmond — who helped save the restaurant from the grave in 2011 — said he had a national burger chain lined up to take over his 10-year lease on the space between 86th and 87th streets, but the deal fell through. Desmond put the spot back on the market, but in the meantime is looking to shake things up at the ice cream parlor, which he claims has so far failed to attract the vital youth market.

“I want to make it work. I always wanted to make it work. So while I’m here, I’m going to continue to try to make it work,” said Desmond.

The businessman said he plans have the 1950s soda fountain transform at nightfall into a swinging hangout for the dinner crowd, bringing blinds down over the windows and staying open at least two hours longer than its former 9 pm bedtime. Candles will go out on the tables, the radio system will turn from golden oldies to jazz, and the kitchen will start serving chicken francaise, Texas meatloaf, fried chicken and waffles, and a cheeseburger with beef from gourmet meat dealer Pat LaFrieda. And instead of just drinking egg creams, customers will be free to bring in a six-pack of beer or a bottle of wine.

“It’s going to be a different place at night,” said Desmond, adding that the changeover will start in the next week. “I can’t wait to see what it will look like myself.”

Reach reporter Will Bredderman at wbredderman@cnglocal.com or by calling (718) 260-4507. Follow him at twitter.com/WillBredderman.

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Reader Feedback

Tom from Bay Ridge says:
Oh, so now it all comes out! It wasn't the food carts, it was an expected buy out that started this "Poor, poor, Hinsch!" business! Now he says he's open and happy, but we all know as soon as he gets the right money in front of him he'll be gone, gone, gone!

Hey, maybe the neighborhood will finally get a Hooters!
Jan. 31, 2013, 12:34 pm
Harry from BR says:
"It’s going to be a different place at night"

It'll have to be a different place during the day, too.
Good luck with that.
Feb. 1, 2013, 1:55 am
Jane from Brooklyn Heights says:
Sounds fun! I'm game :-)
Feb. 1, 2013, 9:22 am
Jane from Brooklyn Heights says:
@Tom - you sound like a nut!

Money is usually necessary to have a store here on planet earth.
Feb. 1, 2013, 9:25 am
sheila white from Fort Greene says:
I would go and hang out there day or night. It should be a fun place. Good for you to try something new!
Feb. 1, 2013, 9:46 am
Johnny Hammersticks from Brooklyn says:
Halal food carts need to go. Animals serving animals.
Feb. 2, 2013, 8:28 am
Hammy Johnnysticks from Brooklyn says:
Johnny Hammersticks needs to go soak his head.
Feb. 2, 2013, 5:36 pm
jimmy from brooklyn says:
Bay Ridge is now Beirut. Will their be separate seating for the musliims in their burkas?

باي ريدج الآن بيروت. إرادتهم يكون جلوس منفصلة للمسلمين في البرقع بهم؟
Feb. 3, 2013, 9:28 am
Sindy from Bay Ridge says:
The problem is the new menu.
Very boring for diner food-no variety.
Feb. 15, 2013, 6:06 pm
Angie from Bay Ridge says:
i agree with Jimmy ! The food carts ""GOT TO GO "" ,What could us people do to get them off the our sidewalks ,,
Feb. 28, 2013, 3:47 pm

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