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The check is in the app: DUMBO techy says he’ll zip you out of the restaurant

The Brooklyn Paper

Get rid of a waiter? There’s an app for that.

A DUMBO techy has a remedy for snooty waiters who take too long to drop your check on the table: a new iPhone app that lets diners view and pay their bill on their phones without having to interact with the staff.

Jeff McGregor says he got the idea for his new Dash app two years ago while he and friend were sitting at a particularly slow restaurant.

“We were out to brunch and we got frustrated that we couldn’t wave down the waiter to get the check,” he said. “It seemed like a problem technology should be able to solve.”

So for the next six months, he went about solving it. Now, he claims he has an app that will get you out the door quicker than you can say “Check, please,” — and keep restaurant staff focused on more important things like preparing that after-dinner Remy Martin.

“If you’re dealing with 200 to 300 credit cards a night, that takes a lot of time,” said McGregor. “Since the staff doesn’t have to do that, they can be pouring drinks for other customers.”

Customers who use the app can easily open a tab on their phone, then they let the server know that he’ll barley have to keeps tabs on them.

But the new app doesn’t render the wait staff totally obsolete. Someone will still have to take your order and plug it into the restaurant’s computer. The app, which is presently in its testing phase, will take over from there, keeping track of everything you order and billing you accordingly. Customers can then cash themselves out at the end of the evening — and even leave a hefty tip for great service.

McGregor and his partners are currently shopping the app to restaurants around Brooklyn and are hoping to have about 100 restaurants on board by the summer.

In the app’s first stage, customers will have to hand over their credit card numbers to Dash, who will then pay the info along to the establishments. But in later versions, McGregor hopes Dash will use a bank-to-bank transfer service, which would allow restaurants to save on credit card fees.

Reach reporter Danielle Furfaro at dfurfaro@cnglocal.com or by calling (718) 260-2511. Follow her at twitter.com/DanielleFurfaro.

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Reader Feedback

brooklyn lager from the heights says:
technology! its continual fade from good ol' face-to-face communication. is that primitive? the idea for Dash is to be still be commended. success! thus the way of the world. I'm spent.
Jan. 23, 2013, 12:33 pm
kelly from park slpoe says:
you still have to order the food from the waiter so it's not like you can completely avoid interaction. This extra step just adds another layer to the whole process.
Jan. 23, 2013, 12:45 pm
Wade from Bed Stuy says:
I'm sorry, but the process of paying a bill is the least intrusive part of the entire dining experience. These apps that simplify even the most basic, straight forward interactions are ridiculous. If you're in a hurry, just speak up and ASK for whatever you need... If you want fast food service, go to McDonalds or Burger King. Anyone who doesn't have 5 minutes to pay a bill at the end of a night has issues with their over-inflated self importance. RELAX, enjoy your meal and the company that comes along with a night out.
Jan. 23, 2013, 2:06 pm
ty from pps says:
I agree, this is dumb... What would not be dumb would be a handheld device (tied into the restaurant computer) that allows a group to split a bill with multiple credit cards... Enter amount, swipe, sign, pass... Enter amount, swipe, sign, pass... maybe it even has a built-in "Split 4 ways" calculator.

It could also avoid that awkwardly unnecessary, I'm paying with a credit card, but I just want to glance to make sure it's not crazy wrong, but making the server walk back and forth twice is silly...

If they can do it at the Apple Store, can't they do it at a restaurant?
Jan. 23, 2013, 4:09 pm
Mickey Shea from Greenpoint says:
Just because something CAN be done, doesn't mean it
SHOULD be done.
Jan. 24, 2013, 8:26 am
barkeep from Chelsea says:
This isnt dumb, its just too small of a company and in its early stages. Check out Tabbedout. Does exactly this and a lot more for bars and users.
Jan. 24, 2013, 1:10 pm
Angelina says:
We are all enjoying the benefits of new technology, which expands rapidly, continually putting everything and anything right at our fingertips. This App is brilliant! Fast forward individuals will jump on it, while those who are intimidated by change will resist and then succumb just as they did when computers were first introduced. The majority of seniors (most vulnerable when it comes to change) are now computer literate. These same seniors are also the ones who will benefit from this App, as splitting checks is a necessary evil when you are living on a fixed income. Embrace the "magic" of this App, as even the naysayers will eventually jump on board. There will always be "The leader of the line", followed by those who lay in wait and can only "wish" they had the talent, creative mind and foresight to have thought of this themselves!
Jan. 24, 2013, 1:42 pm
Socrates Tsamutalis from Upper Saddle River says:
Can the app handle very large checks or bills? I usually spend a ton of money when I go out, and I only dine at the finest establishments. Can you expand it to bottle service at the club. I know when I pop 5-10 bottles, I sometimes get annoyed when I cant locate my scantly dressed bottle girl. I'd love to be able to pay on my phone, leave zero tip, and walk out!
Jan. 24, 2013, 2:02 pm
Homey from Crooklyn says:
LOL ! Socrates be trollin' hardcore !
Jan. 24, 2013, 2:24 pm
Kristin from Jersey says:
I think this is a cool idea and a great time-saver. I can't wait to see the app expand and grow to different locations and increase capabilities.
Jan. 24, 2013, 4:12 pm
john from b says:
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March 17, 2013, 12:53 pm

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